Popstar: Never Stop Never Stopping stars Andy Samberg and The Lonely Island crew. When pop/rap superstar Conner4Real’s (Samberg) new album fails to sell records, he goes into a major tailspin and watches his celebrity high life begin to collapse.
I produced a full 360 campaign – website, social, and support for the banner campaign, alongside TVGla and Universal Pictures. Our team got to work closely with both Universal and The Lonely Island to get ample amounts of behind the scenes content.
Popstar: Never Stop Never Stopping opened in theaters June 3rd, 2016.