By David Logan
On 29, Jul 2012 | In Website | By David Logan
United Way is a nonprofit organization with a focus on mobilizing communities to give, advocate and volunteer to improve the building blocks of a good life and advancing the common good. United Way encourages people to “Live United” and puts emphasis on education, income, and health. United Way Worldwide is established around the globe with over two thousand locations in the United States alone.
My company HelpsGood, implements tactics in collaboration with the Ad Council and United Way to engage and grow United Way’s social networks across multiple platforms and to create a social media toolkit for ongoing implementation.
June 21st, 2012 was United Way’s Day of Action, marking their 125th Anniversary. In an effort to raise awareness, people were encouraged to tweet using the hashtags #liveunited and #iamthechange. There was an incredible response and a enormous amount of tweets and retweets.