TVGla worked with Paramount to design and develop the teaser site for Zoolander 2, as well as a full digital banner ad campaign to support the movie’s release. The ad’s were seen on sites like IMDB, Movietickets, Buzzfeed, ESPN, Fandango, Moviefone, and Complex.
Daddy’s Home stars Will Ferrell (Brad) and Mark Whalberg (Dusty), who are competing for their family’s affection as step-dad and recently back-in-their-lives, real dad. I produced the website and social with TVGla for Paramount Pictures.
The Daddy’s Home site reflects the competing dads by emphasizing the duality between them. The user is presented the choice on site load to “Choose Your Daddy.” Depending on the Dad/Step-Dad chosen, they are taken to a special page that has social content curated for the chosen person. The site is built on Tumblr, and we have a unique tagging system that pulls content for each dad’s page.
The Teenage Mutant Ninja Turtles are back in action and we helped turtle-power their mobile game app with design assistance. Animax created interface elements used to navigate the game and chart game play progress. Read about the game on IGN.
The “Scotchy Scotch Toss” mobile game (iOS and Android) lets you play a good ole fashioned game of scotch pong against Ron Burgundy, Will Ferrell’s character in “Anchorman 2“. Animax created all of the original art and animation in the app for Paramount. In covering the app and the overall campaign, Adweek said Anchorman 2 is “changing the way movies are marketed.”