By David Logan
On 29, Jun 2016 | In Website | By David Logan
The completely revamped Trolls website launched today, along with a brand new trailer. I produced the site with Adam from TVGla, partnering with Dreamworks. The site features bios on all the characters, video content, and the latest news on the movie. In later phases, sections will be added for games and a shop.
Trolls features a star-studded cast with original music from Justin Timberlake and Anna Kendrick. It’s an animated comedy filled with music, heart and hair-raising adventures. It will release November 2016.
Have you ever wanted to work for the infamous Conner4Real? Use the Job Generator and find out what your hilarious position would be in his Conntourage. Click “Generate” and spin a “slot-machine”-like wheel of job opportunities. After you get your title, you can share to Facebook and Twitter, or suggest the job for one of your friends.
Phase 1 of the Popstar EPK Site launched last week for Universal Pictures. The site has a unique design which look like a magazine. Every element from the font treatment, to the imagery complements it.
In addition to the site’s development, TVG has been churning out social assets for Snapchat, Facebook, Twitter, and Instagram. We’ve had a few really unique opportunities partnering with Snapchat on featured geofilters.
In 4 days TVGla very impressively got a Teaser Site up for Universal‘s new movie, Popstar: Never Stop Never Stopping. Alongside the teaser site launch, Universal also released the first Trailer for the movie. I’ll continue to work with TVGla on a massive 360 campaign for Popstar which includes a full blown website, several micro sites, social, and a banner campaign.
Popstar features The Lonely Island crew with Andy Samberg as the lead actor, and a ton of celebrity cameos.
In Social Media
By David Logan
On 02, Mar 2016 | In Social Media | By David Logan
TVGla strategized and created GIFs, images, and videos as part of a social campaign to promote Fox Home movies over the years. The campaign ran across Facebook, Twitter, Instagram, and Pinterest, and used hashtags #FoxMovieMoments and #MomentsThatMakeMovies to showcase the truly outstanding and memorable moments in Fox movies.
Movies featured included Avatar, The Sound of Music, Juno, Black Swan, Slumdog Millionaire, and recent nominees like The Revenant and The Martian.
TVGla worked with Paramount to design and develop the teaser site for Zoolander 2, as well as a full digital banner ad campaign to support the movie’s release. The ad’s were seen on sites like IMDB, Movietickets, Buzzfeed, ESPN, Fandango, Moviefone, and Complex.
The Wheel of Fortune game was designed by TVGla, replacing the website‘s old Flash game with a completely new game in HTML5. In the game, players solve puzzles by filling in the blanks. If you guess correctly, you get points, and move onto the next puzzle. Every several puzzles, you get to spin a wheel, and even have a chance to win extra points in the bonus round.
TVGla is the agency of record (AOR) for Sony TV‘s Wheel of Fortune, so they handle all WoF related digital stuff including the website, banners, and digital games. I was the producer on the game, helping to see the design and development realized.
Daddy’s Home stars Will Ferrell (Brad) and Mark Whalberg (Dusty), who are competing for their family’s affection as step-dad and recently back-in-their-lives, real dad. I produced the website and social with TVGla for Paramount Pictures.
The Daddy’s Home site reflects the competing dads by emphasizing the duality between them. The user is presented the choice on site load to “Choose Your Daddy.” Depending on the Dad/Step-Dad chosen, they are taken to a special page that has social content curated for the chosen person. The site is built on Tumblr, and we have a unique tagging system that pulls content for each dad’s page.